How we doubled email & SMS revenue for this supplement brand in just 4 months.
VMI Sports was looking to replicate their impressive success in retail distribution with a more advanced direct-to-consumer strategy online. Our team was brought in to identify VMI's top opportunities, implement a variety of key strategies, and provide strategic support for key promotions.
We identified over 12 missing automations, causing VMI to lose out on sales. By quickly implementing these automations, we were able to increase interactions with high-intent customers, which drove compounding incremental value for the brand.
We improved VMI's existing on-site opt-in units to bring in more email & SMS contacts. In addition, we brought in advanced identity resolution technology to accelerate VMI's list growth and assist with firing off key abandonment automations.
Using our unique process for creating performance marketing content in the inbox, we were able to dramatically improve VMI's email content to improve the click through rate and drive more conversions.
Using our tried-and-true "infinity messaging model," we were able to increase revenue from promotional periods without "shredding the list" or landing in spam.
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